The Evolution of Labeling and Artwork Management

For years now businesses have struggled with managing the growing complexities of their supply chains and go-to-market packaging content. During this time, labeling has become more complicated as customer and regulatory requirements continue to evolve, and Artwork Management has been challenged to meet aggressive product development and launch timeframes along with lengthy approval and review cycles.

Although the packaging and Artwork Management space is driven by deadlines many product managers are still using something are basic as an excel spreadsheet to keep track of approvals and workflows. However, this approach is highly inefficient and very time consuming - especially when it involves excessive review cycles and issues around lost and increased time to market. Additionally, when working in a regulated space like pharma or food and beverage industry, it's important to  track approval processes and offer validation so that all of the content being used in accurate and consistent.

At the same time some users in the supply chain labeling space are dealing with extensive variability in labeling and outdated software which has not yet been optimized to meet the demands of their existing customer and regulatory requirements. Today's complex supply chains are constantly evolving and labeling solutions need to be automated and integrated with dynamic capabilities to keep pace.

With all of these mounting pressures companies are beginning to look for an integrated, unified approach which offers increased agility and optimizes costs. Enterprise Labeling works to dynamically address a complete range of customer and regulatory mandates by producing mission-critical barcode labels and documents across the supply chain, and a comprehensive Artwork Management solution is critical for controlling complex packaging artwork processes throughout the product lifecycle. Combining these functions to create a unified approach to deal with customer, product, regulatory and regional complexities that impact both labeling and artwork management – whether it is on traditional packaging, online or in the supply chain –  provides significant efficiencies and cost savings while streamlining existing processes.

Ultimately, there is a growing realization that by deploying these solutions together, companies can improve time to market, better address regulatory mandates, guarantee accuracy and consistency, mitigate risk reduce complexity ensure traceability, increase agility and optimize costs. If you're interested in finding out more then download our new white paper "Enterprise Labeling Meets Artwork Management - The Future is Now."

 

Maureen Perroni

Posted By Maureen Perroni

Maureen is the Marketing Communications Manager at Loftware where she is responsible for corporate messaging and public relations activities. Over the past 25 years she has managed a wide range of tech clients, and has written for numerous industry publications and newspapers.

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