Electronics Supply Chain: Combining Distance with Speed

The global device market has generated new challenges for electronics manufacturers.
The global device market has generated new challenges for electronics manufacturers.

A global market for finished electronics and supply chains that span the world have combined to give the entire industry greater intensity and pressure than ever before. Companies that range from raw materials suppliers to retailers have a hard task ahead of them: quickly, efficiently and accurately getting devices into and out of production in a hurry.

Apple's Example
For a recent example of the pressure affecting today's electronics manufacturers, industry participants can look at Apple's impending launch of the next-generation iPhone. Yahoo Finance reported that the general pattern of availability for iPhone releases involves an early debut in the U.S. and a potentially months-long rollout elsewhere.

The pressure is on to make that wait time as short as possible, as the news outlet reported that Apple products' roles as status symbols mean people don't tend to wait long to get the devices. If the new iPhone is available in a particular country through official means, resellers, counterfeiters and black market dealers get to work moving the products.

The Challenges of Speed
According to The Wall Street Journal, there have been several hitches in Apple's ability to speed up its production and get the supply chain at full capacity ahead of the launch. These have included technical shortcomings when switching to a new kind of light-emitting diode. Now, the device manufacturer must speed up the international links of production process, before shipping the finished products where they're needed.

Doing All They Can
Companies at all parts of the modern electronics manufacturing supply chain have to consider the pressures and potential challenges described in the iPhone example. Consumer electronics must be assembled carefully but quickly, using parts from all over the world and ready to be sold in many different regions.

Enterprise labeling that delivers speed and consistency, linking the various partners involved in the creation of any device, could provide the quickness and efficiency boosts companies need.

For more on barcode labeling for electronics, check out our Q&A on that topic.

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Joe Longo

Posted By Joe Longo

Joe Longo is Electronics Industry Specialist with Loftware and has been working with Loftware enterprise customers in the electronics industry for over seven years. His customers include some of the largest electronics manufacturers in the world: Jabil Circuits, Flextronics, Celestica, Kemet, Plexus, GE and more. Highly knowledgeable about the key issues most EMS manufacturers are facing today, he provides in-depth studies and recommendations to electronics manufacturers on solutions to their labeling requirements.

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